International Investment Furniture Industry Summit

September 29, 2016

10:30 - 11:00 Registration

Opening of the Summit. Greeting words to the Summit participants. Furniture market of Ukraine, development prospects, changes in consumer demand.

Andrii Zavalniuk, president of Ukrainian Furniture Manufacturers Association, owner of the company Meblevi Tekhnolohii.
11:30 - 13:30

External and internal markets: opportunities open for Ukrainian companies.

Furniture market of Germany. Structure, dynamics, prospects for Ukrainian companies.

Alexander Oswald, National Confederation of Furniture and Wood-processing Industry of Germany, responsible for economic policy, export marketing and international cooperation with Eastern Europe, Russia and Asia

Products made in Ukraine that would be popular on the EU markets. Opportunities for Ukrainian companies.

Tom Steenhoudt, general secretary of  European Federation of Furniture Retailers (FENA). 10+ years of experience in the position of the secretary on the Commission on Furniture Matters (Dilbeek) and business development manager at Belgian National Furniture Retailers Association (Navem), famous Belgian specialized association that is part of the Union of Independent Entrepreneurs (Unizo).

Present realities. Necessity of developing sales by means of searching for new clients at the international markets.

Vladyslav Stefanyshyn, general director of the group of companies: Marketing Outsourcing, Expo Group International, Prime Star Event Management; head of Association of Heating, Water Supplies and Air Conditioning Systems Assemblers

Opportunities for business development in UAE: how to start doing business in UAE, promotion, characteristics of business climate.

Oleksii Chuiev, Ukrainian Business Association

Tandem of Ukrainian designers and manufacturers. Creation and adaptation of products with regard to consumers’ preferences. Analysis of furniture and interior trends.

Maryna Cherkashyna, architect and designer, Iryna Prima, Prima Interior

Ways of solving human resources problems in furniture industry.

Serhii Kravchenko, deputy Head of the State Employment Center of Ukraine

Expert experience on international markets entering and working on them from Ukraine’s leading companies.

Yurii KOrostyliiov, owner of the Elio company

Volodymyr Patis, co-owner of the Eskada-M company
13:30 - 14:00 Networking, coffee break, snacks.
14:00 - 15:30 Marketing strategies. Internet marketing.

Furniture online – “is there life on Mars?”.

  • Differences between online and offline from the point of view of attracting clients;
  • Demand and trends in online furniture sales;
  • Dedicated website or marketplaces?
  • What exactly should be sold over the Internet?
Oleksandr Zikunov, head of Sales Department at

Е-commerce: new effective distribution channel. Opportunities of Modna Kasta.

Nataliia Lohvyn, PR director at Modna Kasta

Opportunities of Cross-border E-Commerce. Easy access to global markets.

Yuliia Pavlenko, communication platform Ukrainian Cross-border E-Commerce

Internet marketing

Sviatoslav Amelin, head of marketing committee at Ukrainian Furniture Manufacturers Association, co-owner of furniture online shop MebelOk
15:30 - 17:00 Attracting donor funds. Fundraising. Public purchases. Tenders. Becoming a UNO supplier.

The state is your new business partner.

Public purchases have long been a closed sphere, which accepted only the insiders and was full of corruption. Yet the game rules have changed.

On August 1, 2016 according to the Law of Ukraine “On public purchases “ProZorro” became obligatory for the state consumers. All tenders held in the system can be monitored online in the real time. For participation in them, there is no need to gather heaps of paper documents – the required documents are to be submitted only by the winning company. The public purchases market is now open for fair competition!

The state’s annual demand for products, services and works amounts to UAH 250 billion, join and increase your profit.

Larysa Luzynska, PR manager at Prozoro, SE

Agreement of WTO GPA – New opportunities for Ukrainian exporters

Back in May 2016 Ukraine officially joined the agreement with WTO on GPA (Government Procurement Agreement). From that moment, the huge international market of purchases opened to Ukrainian companies. 45 countries are members of the Agreement, among which are EU countries, Japan, Canada, USA, Korea, Taiwan and Singapore. Total volume of the WTO market of government purchases amounts to USD 1.7 trillion.

Taras Shymko, advisor to Deputy Minister of Economic Development - советник заместителя министра экономического развития по вопросам GPA

Becoming a UNO supplier

Vladlen Sysun, coordinator of UNO Development Program in Ukraine

Sources of financing: who receives, why and how much

Oksana Petryk, project manager at Sustainable Business Club, manager of social projects at Agency of City Economic Development of Burshtyn town.
16:45 - 17:15

Protection of rights of national manufacturers-exporters in trade and economic spheres in the frames of WTO

Dmytro Hruba, lawyer of layer union “Law group Dominion”.
17:15 - 17:30
Networking, coffee break

*The program is subject to changes


Registration is required to participate in the summit!

Price of participation in the Summit is UAH 500, participation in the summit with a possibility of delivering a speech costs UAH 1,000.

Participation in the Summit is free of charge for members of Ukrainian Furniture Manufacturers Association and exhibitors of Design Living Tendency 2016.


Registration for the International Investment Furniture Industry Summit