MMOD – Mass Market Objective Design

For the first time within the exhibition DESIGN LIVING TENDENCY 2018 the Contest of furniture design, lighting and décor for mass market MMOD will be held. Professional designers, furniture constructors, architects and students, who have creative ideas concerning furniture, lighting and décor, will participate in it. They must be ready, together with the organizers of the contest, to develop their ideas into a prototype and in the end into a ready-made product which will be sold in retail furniture stores and online to millions of customers.

Mass Market of Ukraine

The furniture market volume amounts to more than 14 billion UAH in Ukraine. However, the part of middle and low price segments amounts to ca. 85% (50 and 35% respectively). Furniture belonging to these price segments is available to consumers in retail stores, furniture trade centres and shopping websites. The monthly attendance of Ukrainian furniture websites is over 6 million sessions. According to specialists’ estimation, it makes only 7-8% of the total market volume.

Unfortunately, furniture, lighting and décor of middle and low price segments, as a rule, do not have any names or brands. A customer does not know who are the authors and manufacturers of the furniture he/she buys. As stated by Red Point research, only 89% clients take into consideration the trade mark of the furniture item they are going to buy.

The contest MMOD is organized by the union of furniture factories, importers, manufacturers of materials and components, online and offline retailers as well as the leading exhibition company in order to create items of furniture, lighting and décor with history. Moreover, it is a chance for a wide range of customers to decorate their home with functional, modern and affordable furniture.

The participants will have the opportunity to show their products to millions of consumers.

All the chosen contest works will be demonstrated at the contest stand within the exhibition DESIGN LIVING TENDENCY 2018 and their concepts will be presented at the lecture zone of the Theatre of Design. The final votes counting of the jury and the audience as well as choosing the winning projects to manufacture prototypes will take place at the exhibition. At Kiev International Furniture Forum KIFF 2019 (February 27 – March 2) we will be able to see ready-made prototypes of items. The awarding ceremony for the winners will be held on March 2 on the main stage of KIFF exhibition. The winners of each nomination will receive monetary prizes and all the participants will get the prizes from the partners of the contest as well.

Nominations of the contest:

  • upholstered furniture
  • chair, table
  • kitchens
  • lighting
  • objects of décor
  • furniture for smart-apartments

The jury of the contest

The ideas as well as prototypes will be assessed by the experts in the spheres of design, manufacture, marketing and retail.

Contest coordinator Oksana Donska +380675064898

7 years of expertise in online and offline furniture retail, Member of Revision Commission of Ukrainian Association of Furniture Manufacturers.

 
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The venue of exhibition:

International Exhibition Centre
15 Brovarskoy Ave.,Kyiv
М "Livoberezhna"